What others are saying
I’ve always loved bouncing around to different coffee shops and brands but RUME is the one thing that stuck. It’s been months now and I still haven’t gotten sick of it. I literally go to sleep every night looking forward to having it the next morning.
I bought RUME thinking it’d be a nice thing to keep at the office. Then I switched to working from home, and it turned into the reason my mornings actually feel put-together. A real latte without getting dressed to go stand in a line for one.
RUME is amazing, so tasty and efficient, you’d have no idea it was an instant coffee by the look and taste (but that’s also the best part because I don’t know how to make a good latte at home) has absolutely made my morning routine so nice and I look forward to my coffee every morning!!
Product benefits
We have a simple goal: to make a damn good latte that’s accessible, whatever your lifestyle may be. Along the way we’ve found a few specific areas that it tends to be the most beneficial to peoples’ lives.
Other flavors/drinks?
The short answer is yes, absolutely — there’s a lot more coming.
To be clear, RUME isn’t a “latte company”, and it never will be. What we’re building is a mission that outlives any single product we’ll ever make: to never stop making your comfort-beverage experience more rewarding.
Somewhere along the line, the big coffee chains who got here first stopped trying — they got big, got comfortable, and decided “good enough” was good enough. The drinks got worse, the store became less inviting, and yet they continue to raise prices. They’ve chipped away at the trust of their customers with thousands of micro-decisions that I’ve personally felt, and I’m sure you have too. That’s the one place we’re built to never end up. So even if we handed you the best coffee in the world tomorrow, we still wouldn’t be finished. There’s always a better way, and we intend to be the ones who find it — every single time.
That’s the promise underneath everything we make: it’ll always be us.
It’s also why we’re not in a hurry to become everything at once. We could add a dozen products tomorrow, but we’d rather be unforgettable at what we already do than forgettable at everything. At this early stage, we’re focused on earning your trust through making every touchpoint (even beyond the drinks themselves) as satisfying and carefully considered as possible.
Will you restock?
We’d love to! With our re-launch we are getting the gears turning again. Our Classic Caffè Latte has been the main focus, but Snickerdoodle has become a fan-favorite within RUME and we would love to make it a mainstay if our customers agree.
Nutritional facts
Snickerdoodle Lattes
We know that something sweet and flavorful with a little spice is the best way to get into the fall mood, so we messed around, trying to nail the comforting flavor of a snickerdoodle cookie on a perfect day. We loved it so much that we felt it was too good not to share.
Milk Type
How many lattes? — Limit 30 per customer
There’s nothing like the classics.
Add a pack of our flagship Classic Caffè Latte, and get 3 lattes free.
All the flavor, none of the hassle
No espresso machine, no more drive-through, no more milk carton, no more settling.
How to make it hot
- 01Add your latte mix + a splash of hot water
- 02Mix until smooth
- 03Top off with hot water
How to make it iced
- 01Add 8 oz cool water + latte mix to your shaker
- 02Shake 10–15 seconds
- 03Pour over ice and enjoy
A note from our founder:
Lattes, the way they should be.
Your favorite café was never the problem. A latte made by someone who actually cares, somewhere you’re in no hurry to leave — that’s worth every dollar, and we’d never tell you otherwise.
The problem is the rest of the week. Most mornings you can’t make it there, so you settle for the fast-coffee chain instead: the drive-thru, the line, a $7 cup that’s mostly sugar. You pay café prices and get nothing that feels like a café.
We didn’t think that was fair. So we crafted a latte of our own — the way it should taste, at the price it should cost, ready in the time you’ve actually got.
Keep going to your favorite cafés, we still go to ours. But on the days you can’t, we’ve got you covered.
— Cooper
P.S. please reach out to me at cooper@makerume.com. Whether you have a question, a story to share, a complaint, or anything at all, I’d love nothing more than to hear from you. We’re building something really cool, and I consider you to be a part of it.
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